Performance marketing
Paid media run as a measurable acquisition system
ADEX operates Meta, Google, TikTok and LinkedIn as one system — wired to attribution, dashboards and automation — so spend maps to CAC, LTV and revenue, not the numbers a platform reports about itself.
The problem
Most paid media is optimized to whatever the ad platform reports. But platform CAC, in-platform ROAS and self-attributed conversions systematically overstate the channel — they take credit for demand that already existed and count events the business never validates.
Optimize to those numbers and you scale what looks efficient inside a dashboard while blended CAC quietly rises. The fix is rarely more creative or a bigger budget; it is judging campaigns by outcomes the business can verify.
How ADEX runs it
- 01
Define the real outcome
Agree on the conversion that matters — first order, activated user, qualified opportunity, subscription — before touching campaigns. That becomes the optimization target instead of a platform proxy.
- 02
Structure by intent
Build account structure around audience intent and funnel stage across Meta, Google, TikTok and LinkedIn, so budget follows incremental demand rather than last-click credit.
- 03
Connect attribution
Wire campaigns to verified attribution — MMP, GA4, CRM, backend — so decisions run on business CAC, not platform CAC.
- 04
Separate signal from vanity
Report the metrics that drive decisions (CAC, LTV, payback, new vs returning) apart from the tactical ones used to steer inside each platform.
- 05
Iterate on a rhythm
Weekly optimization and a monthly review against the business outcome, so changes compound instead of thrashing week to week.
Proof
- $50M+ in ad spend managed across 18 countries.
- ADEX connects paid media to MMP attribution and BigQuery dashboards, so the same numbers hold from the ad account to the finance review.
- Public outcomes shown on this site include -41% CPA in 90 days and 3.8x average ROAS.
Outcomes depend on your spend level, product, margins, market and data quality. We scope realistic expectations in the audit rather than promising a number.
What you get
Setup
- Account audit and restructure
- Outcome and KPI definition
- Attribution and tracking check
Operation
- Campaign management across channels
- Creative and audience testing
- Budget pacing and bid strategy
Reporting
- Business-outcome dashboard
- Weekly optimization
- Monthly review and forecast
When this is right
- You spend roughly $10K+/month on paid media and need it judged by business outcomes.
- Your platform numbers and your finance numbers do not agree.
- You want channels operated as one system, not as isolated tasks.
When it isn't
- You need a one-off creative shop — this is ongoing acquisition, not a project.
- You have no product-market fit yet — paid media amplifies demand, it does not create it.
- You want a guaranteed ROAS — no honest agency can promise one.