Turn noiseinto signal.

An agency that takes responsibility for every dollar invested in paid media. Unlike awareness-focused or creative agencies, a performance agency operates with hard metrics (CPA, ROAS, LTV) as its primary objective. The work combines campaign management, technical attribution (MMP, server-side tracking), and continuous optimization based on real data. ADEX runs that model: every engagement starts with an audit, continues with measurable goals, and ends with a system your team can operate.

Three pillars working together: well-structured campaigns, precise attribution, and centralized data. Without attribution, you optimize blind. Without centralized data, you decide late. Without well-operated campaigns, the rest doesn't matter. Compounding growth comes from having all three and automating the routine so your team focuses on strategy. ADEX integrates the three into a single marketing operating system.

Start with a well-defined problem and a concrete user, not an app idea. After that, an MVP with AI-assisted development can take you from concept to production in 4-6 weeks using Next.js, React Native, Supabase, and Claude Code for implementation. ADEX builds MVPs in that range because the bottleneck is no longer writing code — it's knowing what to build.

An MMP (Mobile Measurement Partner) is the neutral platform that measures which campaign generated each install and event inside your app. AppsFlyer, Adjust, Branch, and Singular are the four main ones — each with distinct strengths in attribution, deep linking, and analytics. Without an MMP, you optimize campaigns using self-reported data from each network (Meta claims its installs, Google claims its own), inflating the real cost. ADEX is certified in all four, which means we pick the right one for your stack and configure it without bias.

With a 7-14 day parallel run: both MMPs run simultaneously, capturing the same events, while we validate that the discrepancy between them stays under 2%. We map in-app events one-to-one, connect postbacks from each ad network to the new MMP, and verify the SDK with test builds before the cutover. Historical attribution is preserved by exporting raw data from the old MMP to BigQuery. ADEX has completed 12+ MMP migrations with zero data loss.

Sustained CPA reduction comes from three levers working together. First, clean campaign structure: grouped by audience and objective, not by channel. Second, precise conversion signals — Meta and Google optimize based on what you teach them, and without a properly configured MMP, you're teaching them noise. Third, continuous optimization with real-time dashboards to decide before the data gets stale. ADEX reduces CPA an average of 41% in the first 90 days by applying all three levers.

Sustained ROAS improvement requires precise attribution, budget reallocation based on real data, and dashboards showing channel performance by the hour, not at month-end. The common mistake: optimizing to self-reported platform metrics (Meta over-attributes conversions, so does Google). With an MMP centralizing attribution and a pipeline to BigQuery, you decide with the truth. ADEX runs campaigns at an average 3.8× ROAS by operating that full stack.

All four are major MMPs with different focus. AppsFlyer is the global leader, with the widest ad network adoption. Adjust excels at enterprise granularity and privacy-first design. Branch is the reference for deep linking and web-to-app attribution. Singular unifies attribution with ROI analytics cross-channel. The right choice depends on your volume, business type, and current stack. ADEX is certified in all four, which lets us recommend without bias and migrate between any combination without historical data loss.

Start with basic flows before jumping to autonomous agents. Tier 1 (basic): automated reports, notifications, data sync. Tier 2 (intermediate): rule-based optimization, intelligent alerts. Tier 3 (advanced): multi-step agents that detect anomalies, decide actions, and execute within pre-approved limits. Typical stack: n8n for orchestration, Make for quick integrations, Claude API for reasoning. ADEX builds all three tiers matched to team maturity, starting with what returns immediate value.

With an ETL pipeline that pulls raw data from each platform (Meta Marketing API, Google Ads API, TikTok Marketing API, MMP API), normalizes it into a common schema, and loads it to BigQuery. On top of BigQuery, you connect Looker Studio or Metabase for visualization. The technical challenge: keeping connectors alive when APIs change (weekly on some platforms), reconciling discrepancies between sources, and handling timezones correctly. ADEX builds and maintains the full stack so your team never touches the plumbing.

There are three horizons. Week 1: full audit, quick wins identified, tracking configured — enough for the team to feel the change. Months 1-3: progressive optimization, typically significant CPA reduction and conversion growth. Month 3+: performance stabilized at a new level, with headroom to scale. ADEX averages 41% CPA reduction in the first 90 days, but the first working dashboard lands before day 14.

If your spend is low and the operation isn't core to the business, a freelancer or in-house team can be enough. If you need daily optimization, serious technical attribution, and platform beta access, an agency pays for itself quickly. The advantages: dedicated platform reps, cross-account learning, a full-time team focused on optimization (not split across five priorities). ADEX clients typically see positive ROI on fees within the first 60 days.

You need three connected pieces. First, an MMP integrated in your app via SDK — this records every install and event. Second, postbacks configured from each ad network to the MMP, so when a user installs after a Meta click, that attribution lands correctly. Third, in-app events mapped (registration, first purchase, day-7 retention, etc.) to optimize beyond the install. Without properly connected postbacks, platforms claim installs that weren't theirs. ADEX handles the setup and ongoing maintenance of the full configuration.

We operate the four main performance platforms: Meta (Facebook, Instagram, Messenger, Audience Network), Google (Search, Display, YouTube, UAC for mobile apps), TikTok Ads, and LinkedIn Ads for B2B. We also connect cross-channel attribution through the chosen MMP and centralize reporting in BigQuery for unified decisions. The difference from a single-channel agency: optimizing one channel without seeing the rest leads you to maximize the measurable, not the profitable. ADEX runs the full cross-channel strategy.

Yes — ADEX is born in LATAM and operates primarily across Latin American markets: Mexico, Colombia, Argentina, Brazil, Chile, Peru. This matters because platforms behave differently in LATAM: cost per impression, payment behavior, TikTok dominance in certain segments, alternative payment methods. Cultural context in creatives and messaging matters too. ADEX combines regional expertise with a technical stack that's globally standard, so the operation works the same here as in any other market.